Everything Gets Easier When You Know What Matters Most
The Only Keynote Built From a Million Conversations
Whether your goal is to win over customers, lead your people through change, or understand your own leadership style — David shows you what buttons to push, and precisely how to push them. Using the world’s only database of What Matters Most to people, every keynote he delivers is built to activate whoever you need to reach.
Uses a billion datapoints from a million surveys to isolate What Matters Most to the people you need to reach.
The entire keynote experience is radically customized and calibrated based on the research findings.
Audience leaves with a precision tactical roadmap and frameworks, not just notes and ideas.
See David in Action
A world-class keynote experience, built from real research, delivered with passion and precision. Once David explains What Matters Most, you'll never look at people the same way again.
David Allison 2025 Keynote Trailer
Explore Keynote TopicsThree Keynote Topics.
Each About What Matters Most.
All three topics illuminate entirely new truths about people, and what moves them to take action. The research gives you a window to look at your customers, prospects, employees, and teams, or a mirror to look at yourself.
The Easy Yes
What Matters Most to the People You Need to Influence
It gets easier to influence customers, prospects, donors, investors, and any other stakeholder group when you know What Matters Most to them.
Irresistible Change
What Matters Most to the People You Need to Inspire
It gets easier to lead through times of uncertainty, stress, and disruption when you know What Matters Most to your people.
The Values Map
What Matters Most to You
It gets easier to be the leader you want to be when you know What Matters Most to your team, but also, importantly, to yourself.
More effective than traditional engagement methods
Increase in engagement of the people you want to influence
Increase in trust and loyalty from strategies built around What Matters Most
1M Surveys. 180 countries. 152 languages
Three Phases. Nine Steps. One Seamless Experience.
No other keynote speaker customizes like this. See exactly how the research, delivery, and outcomes work together.
See the Full Methodology
The World's Leading Authority on Human Values
David Allison is one of those keynote speakers who makes people lean forward on the edge of their seats – and keep their phones in their pockets – while their heads fill up with new ideas they can actually use. He is a 2X best-selling author and the founder of the Valuegraphics Research Company: the world's first global inventory of core human values. His research is published in textbooks used in more than 100 countries, and has redefined what it means to understand people. He has transformed human values into measurable data that identifies What Matters Most for any group of people, and shows you how to engage and influence whoever you need to reach.
His research is the product of one million surveys conducted in 152 languages across 180 countries. His clients include Google, PayPal, Lululemon, Amazon, and the United Nations Foundation.
His most recent best-selling book, The Death of Demographics, has been hailed as "convincing, insightful, and revolutionary." His keynotes have been called "riveting," "fascinating," and "life-changing."
From the People Who Hired Him
David is the single greatest keynote presenter I have ever seen.
The best speaker we've had since Malcolm Gladwell.
Absolutely blown away…unlike anything I've heard before.
Wow! We have received so much positive feedback from David's keynote!
Data-driven, eye-opening, and fun to listen to? What a combination!
David is the Mick Jagger of human values…thrilled with what he delivered.
The Only Keynote Built From a Million Surveys
No other speaker has this depth of data to draw from. With more than a billion data points, the research is real, and the results are measurable. Every word David delivers on stage comes from statistically accurate insights about the people you need to reach.
Values Advisory Services
For organizations that want to go deeper and further than a single keynote.
Values Advisory Services embeds an original research project from the Valuegraphics Research Company — the global insights firm David founded — into a program that lasts as long as you need. Whether you're looking for a keynote and engagement sessions at a single event or an ongoing series that runs quarterly or monthly, we can customize a program that suits you.
Programs can include workshops, masterclasses, learning-on-demand videos, leadership training, strategy consulting, white papers, and more — all built from original research specific to your organization and your goals.
Learn More About Values Advisory ServicesOriginal research from the Valuegraphics Research Company
Keynote + additional sessions at a single event
Ongoing quarterly or monthly engagements
Workshops, masterclasses, and learning on demand
Leadership training and strategy consulting
White papers and reference guides