The Science of Irresistible Influence
The Only Keynote Built From a Million Surveys
How David Allison's pre-keynote research methodology creates outcomes no other keynote can match.
Deploys a full study in advance — then builds the keynote from scratch around the findings
The entire keynote experience is calibrated to what matters most to the people your audience needs to reach
Audience leaves with a precision tactical roadmap, not just inspiration
See It in Action
A world-class keynote experience, built from real research, delivered with precision.
David Allison 2025 Keynote Trailer
Explore Keynote TopicsThree Keynote Topics. One Research Methodology.
All three topics follow the same preparation and delivery process. The difference is who your audience needs to influence — and whether the lens turns outward to customers and prospects, inward at employees and teams, or directly at the self.
The Easy Yes
Make Every Ask Feel Like the Obvious Answer
Attendees get the neurological instruction manual for their specific customers, donors, or investors — and understand exactly what they need to do to move the needle in the right direction.
Irresistible Leadership
Make Any Direction Feel Like Their Idea
Leaders get a data-backed view of their workforce — turning restructuring, AI integration, or cultural change into a shared mission rather than a mandate.
What Matters Most
Make Self-Knowledge Your Most Powerful Leadership Tool
Attendees complete a detailed values assessment beforehand, so the keynote is built entirely around who is in the room. They leave with a data-backed map of what drives them.
More effective than traditional engagement methods
Increase in engagement of the people you want to influence
Increase in trust and loyalty from values-aligned strategies
Surveys across 180 countries and 152 languages
Three Phases. Nine Steps. One Seamless Experience.
No other keynote speaker on your roster prepares this way. See exactly how the research, delivery, and outcomes work together.
See the Full Methodology
The World's Leading Authority on Human Values
David Allison is a 2X best-selling author and the founder of the Valuegraphics Project — the world's first global inventory of core human values. His research has redefined what it means to understand people, transforming values into measurable data that identifies What Matters Most for any group of people. He shows you how to engage and influence whoever you need to reach, 8X more powerfully than ever before.
The Science of Irresistible Influence isn't a concept David invented in a boardroom — it's the product of one million surveys conducted in 152 languages across 180 countries. His clients include Google, PayPal, Lululemon, Amazon, and the United Nations Foundation.
His most recent best-selling book, The Death of Demographics, has been hailed as "convincing, insightful, and revolutionary." His keynotes have been called "riveting," "fascinating," and "life-changing."
From the People Who Hired Him
David is the single greatest keynote presenter I have ever seen.
The best speaker we've had since Malcolm Gladwell.
Absolutely blown away…unlike anything I've heard before.
Wow! We have received so much positive feedback from David's keynote!
Data-driven, eye-opening, and fun to listen to? What a combination!
David is the Mick Jagger of human values…thrilled with what he delivered.
The Science of Irresistible Influence
The Only Keynote Built From a Million Surveys
No other speaker on your roster does this. The research is real. The results are measurable. And every word David delivers on stage is built from scratch around what matters most to the specific people in your room.