Values Advisory Services commissions new and original primary research — a study designed specifically for your organization, your audience, and the outcomes you're trying to achieve. This isn't the global database that powers the keynotes. It's something built from scratch, for you.
What you do with that research is where it gets interesting. Some organizations combine a keynote with a series of workshops at the same event — the keynote opens the conversation, the workshops put the findings to work. Others run quarterly sessions over the course of a year, using the research as a through-line for leadership development, culture change, or strategic planning. A multi-format program might pair Easy Yes customer data with a leadership mastermind on change management, or use The Values Map findings to anchor an ongoing learning series for managers. The combinations are wide open — because every organizational challenge, at its core, is about people and getting them to do what you need. And What Matters Most is always the answer.
Online or in-person sessions that take your team deeper into the research and how to apply it.
Intensive, focused learning experiences built around a specific audience, challenge, or goal.
Video-based modules your team can return to and use at their own pace, long after the event.
Structured programs that help leaders understand and apply What Matters Most in their day-to-day decisions, communications, and strategy.
Working sessions with David and his team to translate the research into a concrete strategic plan.
Custom-written documents your organization can use as internal reference tools and external thought leadership.
Every Values Advisory Services program is different. The formats above are a starting point — the final program is shaped entirely around your audience, your goals, and how long you want the work to last.
Every Values Advisory Services engagement begins with original research from the Valuegraphics Research Company, the firm David founded. The sample below shows what that research looks like in practice — deep, specific, and built to be used. This particular study was prepared for the Public Sector HR Association.
The Valuegraphics Research Company is the only organization in the world that can produce this kind of data — a precise picture of What Matters Most to any group of people, anywhere on Earth.
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