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The Methodology

How It Works

Three phases. Nine steps. One seamless experience that no other keynote speaker on your roster can replicate.

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PHASE 1 · IN ADVANCE

The Research Engine

This is where the competitive edge is built. No other speaker on your roster does this.

STEP 01

Audience Survey

1,350–1,850 real people that your audience wants to engage and influence — not demographic assumptions, theories, or opinions about what has worked before.

STEP 02

Power Values Analysis

Survey responses run against one billion data points in a benchmark database to isolate what matters most to the people your audience needs to reach.

STEP 03

Bespoke Build

Every word, story, and strategy built from scratch around what matters most to the people your audience wants to influence. No templates here.

Then
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PHASE 2 · IN THE ROOM

Multilayer Audience Experience

More than a keynote — a complete immersive experience, customized by robust research, with built-in opportunities for the audience to practice what they're hearing.

STEP 01

Embedded Micro-Workshops

Structured practice moments woven throughout the keynote so attendees can apply insights in real time.

STEP 02

Dynamic Stage Presence

A world-class performance calibrated to the specific energy and needs of your audience.

STEP 03

Live Audience Interaction

Custom data from the research study revealed live in the room — creating moments of genuine discovery.

Then
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PHASE 3 · WALKING OUT THE DOOR

Measurable Outcomes

The room leaves with tools, not just inspiration — and the research to back up every claim.

STEP 01

Custom Human Values Toolkit

Data specific to their audience, micro-learning videos, and a behavioral roadmap.

STEP 02

Precision Tactical Roadmap

Not just inspiration — a clear, actionable plan built from the research findings.

STEP 03

Momentum Beyond the Room

Resources and frameworks that continue to deliver value long after the event ends.

More effective than traditional engagement methods

+40%

Increase in engagement of the people you want to influence

+20%

Increase in trust and loyalty from values-aligned strategies

1M+

Surveys across 180 countries and 152 languages

See David in Action

Watch the Methodology Come to Life

See how David delivers this research-driven experience on stage — calibrated to the specific people in the room.