Irresistible Change

Something has changed inside organizations, and leaders feel it. People who used to follow direction are asking more questions. Teams that used to embrace change are pushing back. The playbook that worked five years ago isn’t producing the same results. Disruption, uncertainty, AI anxiety, restructuring, and seismic shifts in what people expect from work have widened the gap between what leaders need their people to do and what people are willing to do.

David draws on a proprietary database built from a million surveys across 180 countries to identify What Matters Most to employees, workforces, sectors, or any group a leader needs to understand and influence from the inside. Most leadership strategies are built on assumptions about people based on age or job function; this one is built on data about the specific people leaders need to reach. It identifies What Matters Most and how to make any leadership strategy feel not just acceptable but genuinely compelling. Irresistible.

Leaders will leave with a fundamentally different understanding of how to help people with change, uncertainty, and new demands. They will know how to identify What Matters Most to the people they lead and how to build teams that people genuinely want to be part of. Resistance disappears when leaders stop trying to convince people to do things and instead show them how the direction ahead gives them more of What Matters Most.